One of the most important aspects of my job as Managing Editor of GOLO.com is cultivating a relationship with users. I’ve learned that it’s only as tough as you make it and that you can connect with people online in many ways. Often it’s just by sharing a blurb about your own life or even asking a simple question about theirs.
In an effort to grow our new GROUPS feature, I’ve created several groups that I am pouring content into on a daily basis. One group is geared toward teachers and the other focuses on Brides-to-be. Good idea, right given the fact that there will never be a shortage of either?
Well, just last week I wrote several simple blogs posing simple questions, but questions I knew everyone would want to chime in on. Here are a two examples:
- Brides-to-be: Are you changing your last name?
- Teachers: What are the biggest problems you face with today’s parents?
The results were great, and by reading all of the comments, I was able to come up with slew of new ideas.
So my advice is this: When it comes to connecting with users, don’t “over-think it.”
Start a conversation, and sit back and watch it grow. Consider the community a huge group of your friends, and act accordingly.











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October 3, 2008 at 3:39 pm
Engaging users at all costs. How much is too much? « Online Community Strategist
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