I’m here at the inaugural Internet Summit in Chapel Hill and just left an interesting presentation called Blogging and New Media.
The panelists: Andy Beal of Trackur, Henry Copeland of Blogads.com, Brad Hill of Weblogs, Inc, Tim Schigel of ShareThis and Scott Gardner of Triangle Direct Media.
They all underscored the importance of something I believe in wholeheartedly: Creating a conversation and engaging users online. Andy consults on reputation management, so I was particularly interested in some of his comments because I always open presentations with this: “If you don’t manage your online reputation, Google and others will do it for you.”
Here are a few of the notes I was able to jot down during the panel. I’m also sending out tweets, so if you aren’t already following me on Twitter, I’m @communitygirl.
A few takeaways:
- The driving force behind blogs should be radical commitment to transparency.
- Blogging is a lifestyle, attitude and participation in the community. No blog is an island. There is a series of blgospheres. A swarm of people behaving as a group.
- It’s not about audience. The word is community.
- Principles of blogging:Post a lot, and succinctly. Be short and targeted. Be prolific and precise.
- If CEO wants to blog, ask what communities you want to participate in.
- Companies that treat bloggers like they would The New York Times will find success.
More to come…
5 comments
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November 19, 2008 at 12:24 pm
Richard Millington
I love that comment.
Blogging is a lifestyle decision. It commits you to always seeking out new information and trying to write the best blog you can possibly write.
It’s why your blog does so well
November 19, 2008 at 3:32 pm
Nathan Clendenin
I really like the list of points. Esp. the audience vs. community thing.
I think transparency is good – but in my case a lot of the readers of my blog are people I know – some of them grandparent types who might not understand certain things, especially reading them on the internet. I think transparency is really good when you’re fairly anonymous – but when you know the people it can get tricky.
November 20, 2008 at 10:35 am
E Quint Consulting » Internet Summit Roundup.
[...] Online Community Strategist provides notes from the Corporate Blogging session. [...]
November 24, 2008 at 4:42 pm
Scott Gardner
Angela -
Great coverage and thanks for recapping the panel discussion to your following. Glad you could attend the Internet Summit and I look forward to reading more of your thoughts on this blog. We hope you gained some useful tips!
December 17, 2008 at 2:13 pm
Can professional and personal social media strategies successfully coexist? « Online Community Strategist
[...] people who know me personally will have no interest in my professional blog, my live tweets from various conferences or what I’m experiencing in the workplace and that is largely what I discuss and share. For me, [...]