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	<title>Comments on: Six ways to get social media buy-in from the boss</title>
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	<link>http://blog.angelaconnor.com/2008/11/23/sixways-to-get-social-media-buy-in-from-the-boss/</link>
	<description>Angela Connor on Growing Successful Online Communities</description>
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		<title>By: The n-word, marketing mistakes and the death of the press release: My top posts from 2008 &#171; Online Community Strategist</title>
		<link>http://blog.angelaconnor.com/2008/11/23/sixways-to-get-social-media-buy-in-from-the-boss/#comment-1299</link>
		<dc:creator>The n-word, marketing mistakes and the death of the press release: My top posts from 2008 &#171; Online Community Strategist</dc:creator>
		<pubDate>Sun, 24 May 2009 12:32:19 +0000</pubDate>
		<guid isPermaLink="false">http://onlinecommunitystrategist.wordpress.com/?p=510#comment-1299</guid>
		<description>[...] Six ways to get social media buy-in from the boss [...]</description>
		<content:encoded><![CDATA[<p>[...] Six ways to get social media buy-in from the boss [...]</p>
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		<title>By: Social media guidelines must start with a clear mission statement &#171; Online Community Strategist</title>
		<link>http://blog.angelaconnor.com/2008/11/23/sixways-to-get-social-media-buy-in-from-the-boss/#comment-1071</link>
		<dc:creator>Social media guidelines must start with a clear mission statement &#171; Online Community Strategist</dc:creator>
		<pubDate>Wed, 29 Apr 2009 02:59:24 +0000</pubDate>
		<guid isPermaLink="false">http://onlinecommunitystrategist.wordpress.com/?p=510#comment-1071</guid>
		<description>[...] Six ways to get social media buy-in from the boss [...]</description>
		<content:encoded><![CDATA[<p>[...] Six ways to get social media buy-in from the boss [...]</p>
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		<title>By: Why I support scare tactics to push social media &#171; Online Community Strategist</title>
		<link>http://blog.angelaconnor.com/2008/11/23/sixways-to-get-social-media-buy-in-from-the-boss/#comment-319</link>
		<dc:creator>Why I support scare tactics to push social media &#171; Online Community Strategist</dc:creator>
		<pubDate>Tue, 25 Nov 2008 04:39:26 +0000</pubDate>
		<guid isPermaLink="false">http://onlinecommunitystrategist.wordpress.com/?p=510#comment-319</guid>
		<description>[...] my last post: Six ways to get social media buy-in from the boss, the underlying theme was scare the heck out of your boss if he or she keeps pushing off innovation [...]</description>
		<content:encoded><![CDATA[<p>[...] my last post: Six ways to get social media buy-in from the boss, the underlying theme was scare the heck out of your boss if he or she keeps pushing off innovation [...]</p>
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		<title>By: Angela Connor</title>
		<link>http://blog.angelaconnor.com/2008/11/23/sixways-to-get-social-media-buy-in-from-the-boss/#comment-310</link>
		<dc:creator>Angela Connor</dc:creator>
		<pubDate>Sun, 23 Nov 2008 18:41:45 +0000</pubDate>
		<guid isPermaLink="false">http://onlinecommunitystrategist.wordpress.com/?p=510#comment-310</guid>
		<description>Richard, you are absolutely right. I was very much of the &quot;scare them so much they&#039;ll see the benefits, since they won&#039;t listen otherwise&quot; mindset when writing this post.</description>
		<content:encoded><![CDATA[<p>Richard, you are absolutely right. I was very much of the &#8220;scare them so much they&#8217;ll see the benefits, since they won&#8217;t listen otherwise&#8221; mindset when writing this post.</p>
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		<title>By: Richard Millington</title>
		<link>http://blog.angelaconnor.com/2008/11/23/sixways-to-get-social-media-buy-in-from-the-boss/#comment-309</link>
		<dc:creator>Richard Millington</dc:creator>
		<pubDate>Sun, 23 Nov 2008 17:24:10 +0000</pubDate>
		<guid isPermaLink="false">http://onlinecommunitystrategist.wordpress.com/?p=510#comment-309</guid>
		<description>Great post. Some very good points here.

I would be wary of focusing solely on the negatives for participating in social media. 

I think it&#039;s also important to have some great case studies from relevant industries, do some twitter searches for your industry&#039;s subject matter and demonstrate how easy it is to reach so many poeple.</description>
		<content:encoded><![CDATA[<p>Great post. Some very good points here.</p>
<p>I would be wary of focusing solely on the negatives for participating in social media. </p>
<p>I think it&#8217;s also important to have some great case studies from relevant industries, do some twitter searches for your industry&#8217;s subject matter and demonstrate how easy it is to reach so many poeple.</p>
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