Comments on: A multitude of missed marketing opportunities

By: MAN

MAN — Sun, 16 Oct 2011 16:52:10 +0000

http://t.co/1WvwKODs

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[...] A Multitude of Missed Marketing Opportunities [...]

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Wed, 29 Apr 2009 03:05:18 +0000

[...] A multitude of missed marketing opportunities [...]

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[...] predict that *some* marketers will realize what they’ve been missing and decide that niche communities are worth their time and can ultimately add to the bottom line. [...]

By: Jeremy

Jeremy — Sat, 06 Dec 2008 22:25:58 +0000

I’ve always encouraged retailers to be active members in my communities. Some take great advantage of it, and others don’t want to take the time or energy to bother with it. When done correctly, I’ve had members do major business through the recommendations and compliments their products receive in my forum.

A few days ago, a member posted about a tailgating product he really enjoys. I thought that this company could benefit from links on my site, and vice-versa. I emailed the company, and was completely ignored.

I guess it’s a matter of micro marketing not being viewed as worth their time, but I think they’re missing out on a great opportunity…

By: More on the multitude of missed marketing opportunities « Online Community Strategist

Tue, 02 Dec 2008 20:53:26 +0000

[...] marketing tips | Tags: marketing tips, online community marketing, online marketing In yesterday’s post, I expressed my dismay over the lack of advertising and marketing interest in online communities. I [...]

By: tomob

tomob — Tue, 02 Dec 2008 14:45:31 +0000

Hi Angela:

My first time here – nice blog post. I feel like I talk about community until I am blue in the face – but marketers can’t get past social networks to think about the hard work of participating in and becoming valuable members of the relevant communities.

I am sending this post to a client now.

TO’B
MotiveQuest LLC

By: Richard Millington

Richard Millington — Tue, 02 Dec 2008 10:45:44 +0000

I mostly agree with Bryan.

I would add that too many companies focus on the macro sales rather than the micro sales. They don’t realise that the macro attempts nearly always push people away, whilst the micro always draws people closer to the company.

This also gives a good opportunity to you Angela. Why not approach these companies you see good opportunities for and let them know?

Could lead to sponsorships, business opportunities or more. Maybe they’ll pay you to find a representative for them, or keep them in the loop?

By: Angela Connor

Angela Connor — Tue, 02 Dec 2008 03:35:09 +0000

Bryan: Great insight as always. That is one of my frustrations as well, the final item you mention. There isn’t much being done at the moment, but I think part of my job is to make the case that it should be done and that there’s value in doing it, even if it starts off small. The issues and scenarios you pose are dead on. IF someone was monitoring these conversations or at least involved in the communities on some level, they could potentially avoid the stigma that would likely come if they simply “jump in” with no community standing. Right? Let’s keep talking about this.

By: Bryan Person

Bryan Person — Tue, 02 Dec 2008 03:02:34 +0000

Angela, I think there are some obvious reasons where marketers aren’t jumping into the conversations such as the one you reference in your post

1) They (or their PR reps) aren’t doing a good job of monitoring the social web, and they haven’t seen this conversation
2) They *are* monitoring, see the mentions, and it just takes time to respond
3) They *are* monitoring, see the mentions, and don’t know exactly how to respond
4) They *are* monitoring and see the mentions, but the high volume makes it impossible or unrealistic to jump into all conversations (for many brands, this is certainly the case)
5) They *are* monitoring, following the conversations, and simply choose not to respond. I can certainly see why this might be the case. How would your members feel about a marketer from Lasik who has no standing in the community simply jumping in. Some might welcome it; others would surely be put off by it.

I might turn the question around and ask what efforts your sales team is making to point out these potential conversations to brands like Lasik?

Happy to discuss this more!

Bryan Person | @BryanPerson
LiveWorld