Measuring Success in Online Communities

Connie Bensen posted a great presentation on SlideShare a few weeks ago that I must share here. Five steps for establishing metrics for a successful online community. I like that she stresses the importance of identifying business objectives and priorities first, because without a clear idea of what you’d like to gain, what good is measurement? This is often the missing link in many cases when it should really be the first step. Enjoy.

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