Have you seen the TNT media blitz on Facebook today? It seemed as though Jada Pinkett-Smith was following me all over the place. I mentioned it on Twitter and the @replies soon debunked my own belief of it being a Black Female demographic thing. What I learned is it’s clearly a FEMALE demographic thing. This promotional blitz is all about women, period.
TNT has apparently bought the Facebook farm today and they have a serious campaign running for two of their shows: Hawthorne and Saving Grace.
I wonder if those ad dollars were taken from a traditional media campaign, or if networks now have a new line item labeled: Facebook.
Here are a few notable responses from my initial inquiry on twitter:
holyfieldTV: @communitygirl I’m getting them, too! And for ‘Saving Grace’ TNT must be blowing it out
communitygirl: So we’ve figured out the Pinkett-Smith ads on FB are a combination. Targeted ads and full promo blitz. Agreed?
LisaSullivan: @communitygirl I made note of that earlier too, especially in respect to the launch of her series AND Wedding Day, also tonight on TNT.
asquibb: @communitygirl LOL – she’s all over my Fbook too; all 3 ads. Big question: does it make you want to watch her new show?
techherding: @communitygirl All you black chicks are pretty much the same, right? Us middle-aged white guys sure are…
tracyweeks: @communitygirl they are on mine too
I received similar responses on Facebook.
Any thoughts on how much all of those targeted Facebook ads set them back?
2 comments
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June 17, 2009 at 5:53 pm
Lisa Sullivan
That’s a GOOD question! I’d sure like to know because it really seemed as though all I pretty much saw yesterday was Wedding Day, HawthoRNe, and Saving Grace in my right sidebar…all…day….long. I’d love to see the Nielsen numbers and compare them to ad cost.
Here’s the funny thing – I had planned to catch Wedding Day but FORGOT it was on. I ended up tuning into the show I hate to say I’m nearly addicted to instead – I’m a Celebrity Get Me Outta Here! Wedding Day would’ve been a whole lot more fun to watch. Maybe next week.
June 17, 2009 at 7:06 pm
Angela Connor
Hey there Lisa: I think I’m going to be able to provide some answers in my next post. I spoke to the Dir. of Digital Media at TNT this morning and he is checking with PR th see if he can give me an interview about their strategy and some of how they were able to benefit from the Facebook blitz. I am just too curious and I know they got more than they expected. He told me as much on the phone. Stay tuned…
Thanks for the comment.