Comments on: Another press release announcing a twitter account

By: Best press release services

Best press release services — Thu, 26 Aug 2010 13:38:18 +0000

This is another great idea. I will put that into practice.

By: Angela Connor

Angela Connor — Tue, 19 Jan 2010 21:31:38 +0000

Interesting thoughts and insight A.M. McReynolds. I wonder if they did do some sort of permission marketing as you suggested in addition to posting a press release. I believe that many do that for nothing more than SEO purposes, though I am not saying that is the case here. It would also be nice if t hey found an audience hungry for this type of information and made them aware of their services as well. You know, I wonder if they see the launch of a twitter account as a PR strategy at all?

By: Angela Connor

Angela Connor — Tue, 19 Jan 2010 19:06:02 +0000

Brian, you are a pistol. Now THAT would be hilarious. And thanks for mentioning my book on your post. I greatly appreciate that, my friend.

By: Brian Simpson

Brian Simpson — Tue, 19 Jan 2010 04:37:31 +0000

It’s an interesting concept. What if someone decides to delete a Twitter account? Would a good-bye press release then be in order?

By: A.M. McReynolds

A.M. McReynolds — Thu, 14 Jan 2010 22:45:36 +0000

I appreciate your analysis of this PR approach in context of your background as a former assignment editor. As editorial staff dwindled in 2006, Todd Defren introduced the concept of a Social Media News Release (SMNR), which connected online media to social networks. SMNRs integrated Twitter and later Facebook Fan Pages into their value proposition. So rather than announcing the listening channels as a separate service, SMNRs included these community tools as a resource to engage with customers about a new product or service. Conversely, HubSpot’s 2009 study found that SMNRs are less likely to be syndicated on “portal websites” than press releases. HubSpot suggested using social media in one’s PR strategy, not in one’s press releases. Keeping with this logic, is it appropriate to circulate press releases announcing your PR strategy without attaching it to a product launch? Perhaps 2Insure4Less.com might have taken a permission marketing approach and sent such an announcement to their customers in the form of an e-mail inviting them to join the conversation on Twitter by tweeting a question. Using your customer base as your sample population for a twitter community would help define goals (e.g. conversation) and, in turn, measure desired outcomes (e.g. Klout measures Reach, Demand, Engagement, Velocity).