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When thinking of ways to motivate users for their participation in online communities, the first thing you think about are rewards. It just seems logical to give people something with the hopes of that reward becoming a key motivator for continued participation. The question becomes, what “kind” of rewards. Should they be virtual or physical rewards? Do we issues points, ratings, gift certificates?
I am not a big fan of rewards, at least not a steady stream of them. Because one you start, it’s hard to stop. But I do believe there may be times when they are valuable, because every community is different, and the right set of circumstances could require rewards. One caveat: Don’t make it the main reason for people to join, and definitely not a reason at all for keeping them there. You want genuine participation that is not based what you’re giving them for being there.
I’m saying all of this to share some news I came across today, about YAWMA (a Facebook app) launching a new community that allows users to earn cash rewards for engagement. Now THAT is the ultimate reward. I’m not judging this strategy, just sharing. So if you have a few minutes, read the press release for yourself….
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