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With all the conjecture about the future of the news media floating around cyberspace and the constant debates about new media vs. old media; bloggers vs. journalists and when exactly newspapers will die off completely, it was such a pleasure to read a book rooted in facts, and filled with people who care deeply about the industry. Not only do these people understand the landscape of digital news, they are crafting the future and their ideas make sense.
The author is Ken Doctor, and if you don’t know him, you should get to know him. Ken is a leading media industry analyst and a super-smart guy. I know him from his blog, Content Bridges, which is a favorite in my RSS feed and I am never disappointed with anything he writes.
In Newsonomics: Twelve new trends that will shape the news you get; Doctor takes us from the early days of journalism, sharing his own experiences during a lengthy career with Knight-Ridder to current-day issues, attitudes and concerns…and everything in between.
He talks about the curmudgeons who are so often blasted by new media types (myself included at times) but in a way that helps you understand them better. There is so much more to this debate, and it is uncovered beautifully throughout the pages of this book. News is changing, but it is nowhere near death.
On page 3, Doctor writes:
“The second decade of the twenty-first century will truly be a Digital News Decade, just as the first has been one of profound transformation. ”
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